The Hawaiian sugar cane planters invested a good deal of money in the recruitment and transportation of the thousands of Spanish workers they brought over to the islands in the early years of the twentieth century (1907-1913). They made a point of recruiting entire families, because they hoped that the immigrants would put down roots on the island. From the very start, however, the planters were miffed to see many of the immigrants re-emigrating to California, or “the Coast” as it was known. The pro-planters Hawaiian press was diligent about publishing cautionary tales like this one, that highlight the dangers that await immigrants in San Francisco. Despite all their efforts to retain the Spaniards in Hawaii, it is estimated that two-thirds of them eventually resettled in California.